 |
|
|
 |
|
|
| |
| Promotional Space | Advertising & Branding Opportunities |
| |
| Customer Catchment Profile and Target Audience |
- The Shires core and primary catchment consists of over 1.9 million people living within a 45 minute drive. Total non-food retail spend is £5.46bn, and captures visitors from Leicestershire, Derby, Nottingham and Peterborough.
- The current Shires visitor profile comprises 55.6% of the top 5 MOSAIC profiles which outperforms the catchment area, and is mainly White collar ABC1.
- 53% of visitors are in the key high spending 25 – 44 years age band.
- 53% of visitors work full time and 25% of people work part time.
- 40% of visitors have children.
- 47% of visitors have two or more cars in their household.
|
| |
| |
|
|
Promotional Space
|
|
|
| The Shires has a wide variety of promotional space available on both the Lower and Upper Mall surrounded by leading high street stores including Debenhams, Schuh, Karen Millen, Accessorize and Next. |
| |
| |
| |
| East Square |
|
|
| Position |
|
Lower Mall outside Debenhams and The Disney Store |
|
| Measurements |
|
10m x 10m |
|
| Power Available |
|
3 Phase and 4 x 13 amp sockets |
|
| Communication |
|
ISDN Line |
|
|
 |
|
| Prices ( excluding VAT ) |
| |
| Daily ( Monday- Friday ) |
|
£750.00 |
| Daily ( Saturday- Sunday ) |
|
£1,250.00 |
| Saturday- Sunday |
|
£2,000.00 |
| Monday- Friday |
|
£3,000.00 |
| Monday- Sunday |
|
£4,000.00 |
| |
| |
| Area A |
|
|
| Position |
|
Lower Mall outside Bay Trading |
|
| Measurements |
|
6m x 5m |
|
| Power Available |
|
2 x 13 amp sockets |
|
| |
|
|
|
|
 |
|
| Prices ( excluding VAT ) |
| |
| Daily ( Monday- Friday ) |
|
£500.00 |
| Daily ( Saturday- Sunday ) |
|
£750.00 |
| Saturday- Sunday |
|
£1,000.00 |
| Monday- Friday |
|
£1,500.00 |
| Monday- Sunday |
|
£2,000.00 |
| |
| |
Area B |
|
|
| Position |
|
Lower Mall outside Phones 4 U and Schuh |
|
| Measurements |
|
6m x 5m |
|
| Power Available |
|
2 x 13 amp sockets |
|
| |
|
|
|
|
 |
|
| Prices ( excluding VAT ) |
| |
| Daily ( Monday- Friday ) |
|
£500.00 |
| Daily ( Saturday- Sunday ) |
|
£750.00 |
| Saturday- Sunday |
|
£1,000.00 |
| Monday- Friday |
|
£1,500.00 |
| Monday- Sunday |
|
£2,000.00 |
| |
| |
| Area C |
|
|
| Position |
|
Lower Mall outside Adams and JD Sport |
|
| Measurements |
|
6m x 5m |
|
| Power Available |
|
2 x 13 amp sockets |
|
| |
|
|
|
|
 |
|
| Prices ( excluding VAT ) |
| |
| Daily ( Monday- Friday ) |
|
£500.00 |
| Daily ( Saturday- Sunday ) |
|
£750.00 |
| Saturday- Sunday |
|
£1,000.00 |
| Monday- Friday |
|
£1,500.00 |
| Monday- Sunday |
|
£2,000.00 |
| |
| |
| Balcony |
|
|
| Position |
|
Outside Debenhams Upper mall and Goldsmiths |
|
| Measurements |
|
6m x 2.5m |
|
| Power Available |
|
2 x 13 amp sockets |
|
| |
|
|
|
|
 |
|
| Prices ( excluding VAT ) |
| |
| Daily ( Monday- Friday ) |
|
£500.00 |
| Daily ( Saturday- Sunday ) |
|
£1000.00 |
| Saturday- Sunday |
|
£1,500.00 |
| Monday- Friday |
|
£2,000.00 |
| Monday- Sunday |
|
£2,500.00 |
| |
| |
| All prices are subject to change without prior notice. |
| |
| |
| |
|
| WANT TO BOOK? |
|
|
| |
|
|
| Click here |
|
|
| |
 |
|
|
|
|
|
| ADVERTISING & BRANDING OPPORTUNITIES: THE SHIRES 2007 |
| |
|
|
| Spaces available |
|
|
| |
|
|
| Lift Door Advertising |
|
|
- 6 lifts - £5,790
- Contact Adlift 01202 708 133
|
|
 |
|
| |
|
 |
| |
| |
| Mall Banner |
|
|
- Location – Main mall area
- Sizes – 6m x 2m or 8m x 2m
- Type(s) – Vinyl or Mesh full colour
- Rates
£500 (1 month)
£1200 (3 months)
£2300 (6months)
- Production costs apply
|
|
 |
| |
|
|
| |
| Car park Ramp Banner |
|
|
- Location - Car park entrance and exit ramps
- Size – 2m x 1m
- Rates
£150 per banner a month
- Production costs apply
|
|
 |
| |
|
|
| |
| Car park barrier sleeves |
|
|
- Size – manufactured to centre specification
- Rates
£150 per lane a month
- Production, installation and removal costs apply
|
|
 |
| |
|
|
| |
| Car park ticket advertising |
|
|
| What could be better than 20,000 users of the centre’s car park taking a ticket promoting your special offer or brand which can be redeemed in store/business to receive a special discount.
Price:
£ 1,340.00 + VAT for 50,000 tickets and one printing plate
£ 1,790.00 + VAT for 100,000 tickets and one printing plate
£ 2,490.00 + VAT for 200,000 tickets and one printing plate
£ 3,290.00 + VAT for 300,000 tickets and one printing plate
*depending on the amount of colours required, there maybe additional costs for extra printing plates. |
| |
| |
| LOCAL & COMMERCIAL PARTNERSHIPS... |
| One of the key differences of working with The Shires is the opportunity to create a tailor made package to suit, and to deliver your objectives. As well as space it is possible to include various advertising and branding opportunities within the centre and car park (details available upon request). It is also possible for a Local Partner to expand as a Commercial Partner within the Hammerson Portfolio. |
| |
| |
| THE SHIRES... THE FUTURE... |
- The Shires is currently undergoing a 2 year refurbishment and redevelopment programme.
- Highcross Leicester due for completion in Autumn 2008
- 1.1 million sq feet of retail and leisure lifting the city to 10th in the Retail Rankings Index.
- 24% increase in clothing market size, increasing market value to £261.3 million.
- Anchor stores – John Lewis, Debenhams and House Of Fraser.
- New Restaurant Quarter and Cinema De Lux
|
| |
| |
| CONTACT... |
|
|
For further information or to discuss your requirements in more detail please contact:
Geoff Wehner
Business Development Manager
The Shires Shopping Centre
21 – 23 High Street
Leicester
Le1 4FP
(t) 0116 2488712
(e) geoff.wehner@theshires.co.uk |
| |
| |
| THE HAMMERSON PORTFOLIO... |
|
|
Brent Cross, London - space@bxsc.co.uk
West Quay, Southampton - space@west-quay.co.uk
The Oracle, Reading – space@west-quay.co.uk
Queengate, Peterborough – space@queensgatecm.co.uk
|
|
|
|
| |
| Terms & Conditions | Copyright 2008. The Shires Shopping Centre, Leicester, UK |
